Users will soon have a fresh option that allows them to reduce the amount of AI-created media appearing in their timelines. This move comes as the service revealed that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global release. This shift aligns with a surge in AI content, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service only show AI-generated videos. A large amount of this content is classified as “AI slop”, a label for substandard, bulk-generated content that is often illogical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its network labeled as AI-generated. Overall, more than 100 m media items are uploaded to the app daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the level of artificial media they see by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that can already be modified under the tool cover news, style, beauty, and dance.
Platform Guidelines
The platform’s rules oblige users to label convincing AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will now attach an AI-generated watermark to content created with its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is intended to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore introducing a $2m educational fund for professionals and groups to produce educational content about using AI responsibly. This program will assist non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has defended its safety measures, during debate over proposals to lay off hundreds of review team members in Britain. The company is set to cut hundreds of positions in its trust and safety department in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content ahead of it gets reviewed by staff. The platform announced a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
