Must A Aspiring Content Creator Pal Cease Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, altered, or posted for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience exclusive moments that could help her career in design too. That isn't blackmail, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see what the work we create together can achieve: a foot in the door. I know not everyone enjoys being on camera, but often unplanned moments is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my private videographer, but friends help each other in small ways. My assumption was recording a short video now and then would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Create some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their bond?

Norma Hughes
Norma Hughes

A seasoned beauty editor with a passion for sustainable fashion and wellness, sharing insights from over a decade in the industry.